Make selections easy and inviting with well-designed price signs and menu boards
Clarity and readability are necessities with price signs, lists and menu boards. They serve customers better, eliminate frustration and speed up transactions. They can also add to the image and décor or your location when designed creatively.
All that said, rely on your Image360 Scottsdale sign expert to lead the way. Whether the best choice for you is a digital display, a custom printed board, a fixture with light panels or a display case-style product, we’ll guide you through the process. Other options include:
Outdoor boards in waterproof/weatherproof materials
Ready to take the next step? Schedule a consultation with Image360 Scottsdale by clicking the “Start a Conversation” button below or calling directly 480-368-7446.
Some things to consider:
Create a hierarchy of text with heads, subheads, and item text to guide your customer with ease. On a gas price sign, this means the price is biggest. On a price list or menu, the main category gets top billing. A general rule of thumb is for every 10 ft. of distance between your customers and the menu your text should be taller by an inch.
Properly balance the text to allow the customer to quickly move through the information efficiently so they can make their buying decision quickly and with confidence. Avoid using heavy visual weight on only one side (or screen) of the menu, it will lessen the chance customers will look elsewhere and will, instead, browse your full menu or list.
Use images sparingly but use them strategically to help guide the reader and put your products in the best light.
Make good typography decisions and use sans-serif fonts whenever possible: Serifs are those little dangly things on letters that make them look fancy. Serifs make small text easier to read, which is why these fonts are common in books and newspapers. But when it comes to digital signs and other large-format media, you'll get the best results if you focus on sans-serif fonts.
Avoid harsh contrast and color saturation—these hurt readability.
Assure adequate lighting.
Integrate your brand into any price sign, list or menu. Repeat your logo or tagline in an understated way. Sign content is most important, but you want consistency of copy and graphics across everything in your business.
Though we have not used the cards yet, the Scottsdale Historical Society will be out there with a new attractive face when we open again in the Fall. Thanks to Kelsey for going back to the "drawing board" a few times to get it right. She never seemed to tire of me asking for one more change.
Janet L., Scottsdale, AZ, July 2019.
5 Star Rating!
Super easy to design, approve, order, receive final product. Image 360 very good about making sure rendering is correct before ordering, thank you, will return.
Bill A., Scottsdale, AZ, July 2019.
5 Star Rating!
The Image360 Scottsdale team always ensures my project turn out right.
They make it very easy for me and everyone is happy in the end.
Adam W., Scottsdale, AZ, July 2019.
5 Star Rating!
You guys have been so great working with me and the Board, even though this has taken a long time and been a lot of back & forth. Thank you so much for your assistance and understanding!