Signage Design Elements - Visual Communications | Image360 San Antonio West
San Antonio West
(210) 520-6699
San Antonio West
(210) 520-6699
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Design Elements

Design is an important aspect in creating and maintaining your visual communications. At Image360 San Antonio West, not only do we handle design production and installation, but our graphic designers are trained professionals who are well-versed in all aspects of visual communication. Here are four important things to consider when working with our team to design your signage and custom graphics:

Visibility

The sign should be sized appropriately for the viewing distance. Generally, you will need an inch of letter height for every 10 feet of viewing distance.

Letter Height
(Inches)
Distance For
Best Impact (feet)
Maximum Readable Distance (feet)
3" 30' 100'
6" 60' 200'
9" 90' 400'
12" 120' 525'
18" 180' 750'
24" 240' 1000'
36" 360' 1500'
48" 480' 2000'
60" 600' 2500'

The sign should also be placed in a location with maximum exposure to the target audience. In addition, many forms of visual communication also need to be visible at night. Lighted signage is a perfect solution for night-time viewing, and the solutions vary from electrical and LED signs to digital displays and illuminated cabinets.
 

Readability

The sign should be organized in a manner that readily conveys its intended message. Readable signs and graphics have key words and phrases that are emphasized with larger letters, bolder typestyles and additional colors. Ideas should be grouped logically and separated by layout and spacing. Graphic elements, especially digital color graphics, can greatly enhance the speed and thoroughness of communications.
 

Legibility

The sign should be legible and the typestyle selection is critical to the effectiveness of a sign. Sign legibility depends on the proper font to convey the desired image without sacrificing the ability to distinguish individual letters. Many script and specialty typestyles are difficult to read, especially over greater viewing distances.

A high-color contrast factor will improve legibility. Here are the best combinations, ranked in order of legibility from a distance:

1
Black on Yellow
2
White on Black
3
Yellow on Black
4
Black on White
5
Blue on
White
6
White on
Blue
7
Blue on Yellow
8
Yellow on Blue
9
Green on White
10
White on Green
11
Red on
White
12
White on
Red
13
Red on
Yellow
14
Yellow on
Red

Color Combination Effects:

Contrast Vibration Low Visibility High Visibility

 

Noticeability

The sign should incorporate some design elements that will help it stand out conspicuously in the landscape. Color contrast, changeable components, motion, uniqueness of design and/or subconscious attraction can serve to make a sign more noticeable.

Where weak color contrasts exisits, distinctions can be strengthened with an outline or drop shadow.
 

Ready to take the next step? Schedule a consultation with Image360 by calling (210) 520-6699.

what our customers say

5 Star Rating!

I had two signs created. They were each very cute and very eye catching. The community loved them and they were worth the cost. Someone has a great talent. I have no talent so only gave Cory the very basics of what I wanted and it was far better than we could have imagined. Great job!

I. L, December 2018.

5 Star Rating!

Always professional, Happy with our decision to use Image 360!

D. C, December 2018.

5 Star Rating!

There has not been a project to date that we are displeased with, Anita is very knowledgeable in her field and always gives good advice and suggestions for our requests.

M. E, December 2018.

5 Star Rating!

I had a major order for a lot of shirts with a couple logos per shirt. Not only did the shirts come out amazing but the customer service was amazing. All questions and concerns were answered without hesitation. I recommend this company every chance I get. I have since used them for plaques, our corporate office sign, name tags for our staff, property office signs, etc.

I. M, December 2018.

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5303 Wurzbach Road, San Antonio TX 78238
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