Make selections easy and inviting with well-designed price signs and menu boards
Clarity and readability are necessities with price signs, lists and menu boards. They serve customers better, eliminate frustration and speed up transactions. They can also add to the image and décor or your location when designed creatively.
All that said, rely on your Image360 Richmond South sign expert to lead the way. Whether the best choice for you is a digital display, a custom printed board, a fixture with light panels or a display case-style product, we’ll guide you through the process. Other options include:
Outdoor boards in waterproof/weatherproof materials
Ready to take the next step? Schedule a consultation with Image360 Richmond South by clicking the “Start a Conversation” button below or calling directly 804-897-8500.
Some things to consider:
Create a hierarchy of text with heads, subheads, and item text to guide your customer with ease. On a gas price sign, this means the price is biggest. On a price list or menu, the main category gets top billing. A general rule of thumb is for every 10 ft. of distance between your customers and the menu your text should be taller by an inch.
Properly balance the text to allow the customer to quickly move through the information efficiently so they can make their buying decision quickly and with confidence. Avoid using heavy visual weight on only one side (or screen) of the menu, it will lessen the chance customers will look elsewhere and will, instead, browse your full menu or list.
Use images sparingly but use them strategically to help guide the reader and put your products in the best light.
Make good typography decisions and use sans-serif fonts whenever possible: Serifs are those little dangly things on letters that make them look fancy. Serifs make small text easier to read, which is why these fonts are common in books and newspapers. But when it comes to digital signs and other large-format media, you'll get the best results if you focus on sans-serif fonts.
Avoid harsh contrast and color saturation—these hurt readability.
Assure adequate lighting.
Integrate your brand into any price sign, list or menu. Repeat your logo or tagline in an understated way. Sign content is most important, but you want consistency of copy and graphics across everything in your business.
I have worked with Bruce and Jeremiah on 10+ projects over the years. Their work is consistently outstanding and professionalism the best. I would give Image 360 and their staff my highest recommendation and would be happy to personally speak to anyone interested in similar services on their behalf. Buck Ward RVA on Wheels
Buck, I tell you truthfully that you are one of our favorite clients! We have watched you grow over the years and that is really been fun to watch. I hope we can continue to partner up on projects in the coming years. Thanks, Bruce- Owner
Buck Ward - RVA on Wheels, July 2019.
5 Star Rating!
Great experience, and the signs look perfect!
Thanks Sarah. I know Jeremiah enjoyed working with you at Real Property Management. We look forward to partnering with you again in the future. Bruce - Owner
Sarah Davis, June 2019.
5 Star Rating!
Bruce at Image360 is so easy to work with! High quality and visually pleasing products! I highly recommend them!
Anne Biedrycki - Benefinders, June 2019.
5 Star Rating!
Image360 offers high quality products with exceptional customer service. We were very pleased with the quick service and the banner we ordered was perfectly customized to our own needs. I highly recommend this company.
Thanks Gayle - I really appreciate you taking the time to put this on Google. We enjoyed working with you on your banner project.
Bruce - Owner