Make selections easy and inviting with well-designed price signs and menu boards
Clarity and readability are necessities with price signs, lists and menu boards. They serve customers better, eliminate frustration and speed up transactions. They can also add to the image and décor or your location when designed creatively.
All that said, rely on your Image360 Corporate sign expert to lead the way. Whether the best choice for you is a digital display, a custom printed board, a fixture with light panels or a display case-style product, we’ll guide you through the process. Other options include:
Outdoor boards in waterproof/weatherproof materials
Ready to take the next step? Schedule a consultation with Image360 Corporate by clicking the “Start a Conversation” button below or calling directly (844) 967-4467.
Some things to consider:
Create a hierarchy of text with heads, subheads, and item text to guide your customer with ease. On a gas price sign, this means the price is biggest. On a price list or menu, the main category gets top billing. A general rule of thumb is for every 10 ft. of distance between your customers and the menu your text should be taller by an inch.
Properly balance the text to allow the customer to quickly move through the information efficiently so they can make their buying decision quickly and with confidence. Avoid using heavy visual weight on only one side (or screen) of the menu, it will lessen the chance customers will look elsewhere and will, instead, browse your full menu or list.
Use images sparingly but use them strategically to help guide the reader and put your products in the best light.
Make good typography decisions and use sans-serif fonts whenever possible: Serifs are those little dangly things on letters that make them look fancy. Serifs make small text easier to read, which is why these fonts are common in books and newspapers. But when it comes to digital signs and other large-format media, you'll get the best results if you focus on sans-serif fonts.
Avoid harsh contrast and color saturation—these hurt readability.
Assure adequate lighting.
Integrate your brand into any price sign, list or menu. Repeat your logo or tagline in an understated way. Sign content is most important, but you want consistency of copy and graphics across everything in your business.
I wanted to formally thank you for such an amazing job in such a short notice with the BK Convention. Your passion and professionalism once again came to live...We not only received comments from PepsiCo Brasil, Guatemala, Mexico, and other countries but also from the direct competitors that were on site. So, kudos to you all!!! Hoping to work with you once again.
Thank you for helping us with the auction signs last week! They looked great at Saints and Sinners and I appreciate you getting them turned around to us in less than a week! I enjoy working with you and I appreciate your extra effort!
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I have been working with Dave & team for over two years now. From the very start, they impressed me with their efficient, professional, and customer focused manner. Their approach not only inspired my confidence in their organization, but has forged a fantastic business relationship that I believe will carry on for years to come.
Raymond Andreis, President, Andreis Consulting Inc..
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Just wanted to take a moment to thank David Barringer, vice president of Allegra Pittsburgh & Image360 Pittsburgh West for all you do for our firm. Your understanding of our business and philosophy has allowed our thinking to work together to develop the highest level of marketing materials, both traditional and technological. It is terrific to have you as part of our small business team.
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