Come election season, yard signs are ubiquitous. So, how can a business, campaign, or organization hope to stand out among such a diverse array of competitors? Sure, there are digital avenues – but you’ll likely want to give your marketing campaign an omni-channel presence, both on the web and on the lawns of hundreds of Americans.
At Image360, we know you’ll need high-quality sheeting and graphics in large volumes and at an attractive price. That’s why we offer competitive pricing, whether your company or organization needs a few hundred, or several thousand, custom yard signs by a deadline.
How many yard signs will I need?
The number of lawn signs you’ll need depends on your goals. Obviously, if you’re a real estate agent hoping for a few more potential homebuyers to call in, you’ll need much less in comparison to a political campaign, which must reach thousands of people.
Here’s a golden rule to follow: for every 10,000 residents you wish to reach, you’ll want at least one-hundred yard signs. Keep in mind that highly frequented areas by motorists will offer more impressions that rural backroads or suburban neighborhoods.
Strategic locations in the center medians and grand boulevards can help boost your brand’s exposure. Make sure to contact your municipality or local government and ensure your signage placement isn’t violating any local laws or ordinances. Image360 will inform you about this process, since compliance is one of our top priorities.
What are the most common types of yard and lawn signs?
Where I should I put these signs anyway?
One of your first priorities will be to find a map of the areas you wish to target (Google Maps might be too intangible for this, as you’ll realize shortly). Try to attain demographic or political information by district using survey results and information collected by the U.S. Census Bureau. This way, you’ll be able to either target voters who may swing your direction, or potential customers who fit the demographic most likely to purchase your product or service.
Look for intersections and larger streets leading up to interstate highways. These should be your go-to locations for sign placement, even if you’re sharing space with other signage. Plenty of traffic means plenty of impressions, especially at rush hour.
Contact homeowners who will give consent to place your yard sign with stakes on their lawn. Simply knocking on the door will often yield the best results.
Don’t forget to place your signs in both commercial and residential areas. Most people work and take part in recreational activities in commercial zones, so a decent balance between the two will go a long way.
What are the common sizes for yard signage?
The most common size of yard sign is 24”x18.” However, we understand some people are rebels. If you wish to break away from the status quo, Image360 can produce yard signs to match your custom dimensions.
Other common sizes include:
What materials are used to make lawn signs?
All our signs use corrugated plastic, or Coroplast, for maximum durability. Each sign has twin-wall plastic with fluting in the middle of two plastic sheets, which allows for double-sided graphics.
Ready to take the next step with bulk yard signs?
Contact us today and set up a consultation. We’ll discuss your needs and find the solution best-suited to your business. You can count on Image360 for measurement, design, and permitting (when required) as well as mounting or installation. Every location is a local source for custom graphics, signage and displays. Second-to-none in delivery time and quality signs, at Image360, we take lawn signage seriously.