Palm Desert
(760) 324-7446
Palm Desert
(760) 324-7446
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Design Elements

Design is an important aspect in creating and maintaining your visual communications. At Image360 Palm Desert, not only do we handle design production and installation, but our graphic designers are trained professionals who are well-versed in all aspects of visual communication. Here are four important things to consider when working with our team to design your signage and custom graphics:

Visibility

The sign should be sized appropriately for the viewing distance. Generally, you will need an inch of letter height for every 10 feet of viewing distance.

Letter Height
(Inches)
Distance For
Best Impact (feet)
Maximum Readable Distance (feet)
3" 30' 100'
6" 60' 200'
9" 90' 400'
12" 120' 525'
18" 180' 750'
24" 240' 1000'
36" 360' 1500'
48" 480' 2000'
60" 600' 2500'

The sign should also be placed in a location with maximum exposure to the target audience. In addition, many forms of visual communication also need to be visible at night. Lighted signage is a perfect solution for night-time viewing, and the solutions vary from electrical and LED signs to digital displays and illuminated cabinets.
 

Readability

The sign should be organized in a manner that readily conveys its intended message. Readable signs and graphics have key words and phrases that are emphasized with larger letters, bolder typestyles and additional colors. Ideas should be grouped logically and separated by layout and spacing. Graphic elements, especially digital color graphics, can greatly enhance the speed and thoroughness of communications.
 

Legibility

The sign should be legible and the typestyle selection is critical to the effectiveness of a sign. Sign legibility depends on the proper font to convey the desired image without sacrificing the ability to distinguish individual letters. Many script and specialty typestyles are difficult to read, especially over greater viewing distances.

A high-color contrast factor will improve legibility. Here are the best combinations, ranked in order of legibility from a distance:

1
Black on Yellow
2
White on Black
3
Yellow on Black
4
Black on White
5
Blue on
White
6
White on
Blue
7
Blue on Yellow
8
Yellow on Blue
9
Green on White
10
White on Green
11
Red on
White
12
White on
Red
13
Red on
Yellow
14
Yellow on
Red

Color Combination Effects:

Contrast Vibration Low Visibility High Visibility

 

Noticeability

The sign should incorporate some design elements that will help it stand out conspicuously in the landscape. Color contrast, changeable components, motion, uniqueness of design and/or subconscious attraction can serve to make a sign more noticeable.

Where weak color contrasts exisits, distinctions can be strengthened with an outline or drop shadow.
 

Ready to take the next step? Schedule a consultation with Image360 by calling (760) 324-7446.

what our customers say

5 Star Rating!

Image360 (formerly Signs By Tomorrow) executed a sign package for me that was somewhat tricky, but the signs were beautiful, professional and of quality work. I would highly recommend them for any commercial project, and they are now my preferred vendor for signs at my hotel.

5 Star Rating!

On behalf of the Palm Springs Desert Resort Communities Convention & Visitors Authority, I would like to thank you for the work that Image360 (formerly Signs by Tomorrow) has provided us. Your staff was extremely professional and your company was great to work with. The signs turned out great - the board quality and colors were right on! Not to mention how quickly you were able to produce them for us. I look forward to working with you again in the future.

5 Star Rating!

We had the pleasure of working with Larry Deitz, owner of Image360 (formerly Signs by Tomorrow). We had asked to have some signage done replicating previous work we had initially been utilizing at the property. Without hesitation, Larry pulled together this project and even made some excellent suggestions to the artwork and the end result was superb. The turnaround time was of key concern and as hoped was completed on time and with beautiful results. We certainly would welcome the opportunity to work with them in the future and have recommended him to others.

5 Star Rating!

I highly recommend Image360 (formerly Signs By Tomorrow). They have exceeded my expectations with their service and quality. Plus, their follow-up is always exceptional and they respond to my calls and needs in a timely matter. In the commercial real estate field it is critical to know that you can trust your sign company to say, do and perform as requested. They make my job easier and have never let me down.

Read all testimonials

73850 Dinah Shore Dr.,Suite 101, Palm Desert CA 92211
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2018 Sign & Graphics Operations LLC. All rights reserved. The trademarks and copyrighted designs contained herein are the property of the respective owners. Image360® is independently owned and operated. Image360® Centers may or may not perform or offer to perform electrical and/or installation work. If your local center does offer these products and/or services, it is their responsibility to comply with all state and local licensing and regulation code requirements. Your local Image360 can inform you if they perform this work, and if not can refer you to another qualified entity.