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Fast 50: Image 360 owner Lenore Koors wants her company to be more than just a 'sign shop'


Not everyone understood why Lenore Koors was embarking on her current business venture.
“I remember when I told someone who was in television that I was purchasing a sign and graphics business,” Koors said. “They were like, ‘Oh my God. Why are you doing this? Signs are going to become obsolete. It’s all digital.’”

Koors, who is today president and owner of Image360-Crofton, has thoughts on that sentiment.
“Well, No. 1, I sell digital,” Koors said. “No. 2, no they’re not. Think about it. Think about what you see when you’re driving home.”

Koors entered the signage arena in 2013 by buying a Signs by Tomorrow franchise. She knew from the start that she wanted to convert it to an Image360 — another concept that falls under the Alliance Franchise Brand umbrella. Koors did so last year.
Revenue for her company nearly doubled between 2015 and 2016 growing from $269,000 to more than $525,900, making it No. 8 on our Fast 50 list this year.
The idea behind Image360 is to offer seamless project coordination for clients who, for example, might otherwise go to one supplier for vehicle wraps and another for event displays.Koors and her staff have covered empty mall spots to keep things looking fresh mid-renovation. And they will do awards, nametags, souvenirs — basically anything to make client lives easier, she said.

“I consider us more like an agency than a sign business or sign shop. In fact that word is not used in Image360,” Koors said. “We are a sign and graphics center. The word shop is gone. And I believe in all of that. I drank the Kool Aid.”
Koors said she went on a new equipment “shopping spree,” worked hard on bidding contracts “with the Whiting-Turners of the world,” and has done a bunch of business related to Americans with Disabilities Act signage.

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