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How Do You Create a Unified Brand Presence with Signage?

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4/18/2024

When it comes to your brand, signage has a great effect on it. So, it should not only represent your company, but it should also enhance your business or workspace. There are ways to create a unified appearance with business signs. Today, we offer some tips to ensure that your signage is both aesthetically pleasing and cohesive – and improves your office space.

Use Consistent Colors

Clashing colors are more than distracting. They can cause the viewer to have a negative impression of the business. Keep colors consistent or complementary to make sure that the sign is visually appealing and supports your brand.

Employ the Same Typefaces

When you choose a typeface for your brand, you should always use it throughout your marketing materials. Why? Well, it assists in reinforcing your brand and helps potential customers recognize it. Plus, multiple typefaces can be off-putting and hard to read.  

Keep Messaging Consistent

Your brand messaging should be the same across all your different marketing channels. This creates a single brand identity that showcases your company’s values, selling points, and other important features or benefits. It is also another touchpoint for strengthening brand identity and recognition.     

Try to incorporate your brand elements – logos and supporting marks – into designs. This also helps reinforce your brand identity and messaging. In short, your brand should be easily identifiable – even from far away. If your signage is dated, then it might be time to upgrade it for better options.  

Take the Stress Out of Sign Creation

At Image360, we offer a wide variety of office signs to fit your needs, including:

Outdoor: These include building/storefront, electric, graphic, roadside, and more.

Indoor: We can create business signs, custom displays, engaged signs, and indoor banners and graphics for you. Adding a 3D sign to your lobby can have a bigger impact on your customers and help elevate your brand to them.

Vehicle graphics: Continue to reinforce your brand even when away from the office. We can custom-make cars, and fleet graphics and wraps. Events and trade shows: Make your booth stand out with our event and trade show displays and banners. We can also help you create other types of banners and digital and electric signs as well as a variety of printed and promotional items.  

Give us a call to see what visual communication solutions we can create for your business. Contact us to get started on your next business sign.        

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