Indoor signs
5/31/2023
When is it time to consider an updated sign for your business? Determining when to update your exterior sign can depend on various factors. Here are a few indicators that it might be time to consider updating your sign.
Physical Deterioration: If your sign is showing visible signs of wear and tear, such as fading colors, cracks, rust, or other damage, it is a good indicator that it is time for a sign update. A worn-out sign can give the impression of neglect or outdatedness, which may negatively impact your company's brand image.
Outdated design: Styles and trends change over time, including in the world of signage. If your sign looks outdated or doesn't align with your current branding, it might be time for an update. A fresh, modern design can help your business appear more relevant and appealing to potential customers.
Rebranding or logo change: If your business has undergone a rebranding or logo design, updating your exterior sign is essential to maintain consistency in your visual identity. A new sign that reflects your updated brand elements will reinforce your brand message and create a cohesive look across all marketing channels.
Change in business focus: If your business has shifted its focus and expanded its offerings, your sign should accurately represent these changes. For example, if you've added new products, services, or target a different customer segment, updating your sign can help communicate these updates to your audience effectively.
Poor visibility or legibility: The purpose of an exterior sign is to attract attention and provide clear information to potential customers. If your sign is difficult to read due to poor lighting, small font size, or obstructed view, it might be time for an update. Maximizing visibility and legibility will ensure your sign effectively communicates your message.
Local regulations or code compliance: It is essential to comply with local regulations regarding signage, including size, placement, and other specific requirements. If your current sign no longer meets these regulations, updating them to remain compliant is necessary to avoid potential penalties or conflicts.
Consider assessing your sign's condition regularly and periodically reviewing its design and effectiveness.
Ready for a new sign for your business? Contact us today to get started!
