What you always wanted to know about trade shows and were afraid to ask!

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3/31/2017

Trade Show 101 Tip 1

With it being tradeshow season, here is your first tip (more to come, you just wait and see) .   The goal of every trade show is to generate leads that you can hopefully turn into sales for your company.   Although many trade shows allow you to purchase and sell products, this is generally not the point of trade shows.   Each lead you generate should be carefully recorded in as much detail as possible.   A stunning 80% of leads generated at trade shows are not followed up, which is absolutely astounding considering the amount of money companies are willing to invest in conventions or expos.

Take a looksie at all of the promotional items you can hand out and yes, we can help with that too.  

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