Signage Design Elements - Visual Communications | Image360 Dulles
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Design Elements

Design is an important aspect in creating and maintaining your visual communications. At Image360 Dulles, not only do we handle design production and installation, but our graphic designers are trained professionals who are well-versed in all aspects of visual communication. Here are four important things to consider when working with our team to design your signage and custom graphics:

Visibility

The sign should be sized appropriately for the viewing distance. Generally, you will need an inch of letter height for every 10 feet of viewing distance.

Letter Height
(Inches)
Distance For
Best Impact (feet)
Maximum Readable Distance (feet)
3" 30' 100'
6" 60' 200'
9" 90' 400'
12" 120' 525'
18" 180' 750'
24" 240' 1000'
36" 360' 1500'
48" 480' 2000'
60" 600' 2500'

The sign should also be placed in a location with maximum exposure to the target audience. In addition, many forms of visual communication also need to be visible at night. Lighted signage is a perfect solution for night-time viewing, and the solutions vary from electrical and LED signs to digital displays and illuminated cabinets.
 

Readability

The sign should be organized in a manner that readily conveys its intended message. Readable signs and graphics have key words and phrases that are emphasized with larger letters, bolder typestyles and additional colors. Ideas should be grouped logically and separated by layout and spacing. Graphic elements, especially digital color graphics, can greatly enhance the speed and thoroughness of communications.
 

Legibility

The sign should be legible and the typestyle selection is critical to the effectiveness of a sign. Sign legibility depends on the proper font to convey the desired image without sacrificing the ability to distinguish individual letters. Many script and specialty typestyles are difficult to read, especially over greater viewing distances.

A high-color contrast factor will improve legibility. Here are the best combinations, ranked in order of legibility from a distance:

1
Black on Yellow
2
White on Black
3
Yellow on Black
4
Black on White
5
Blue on
White
6
White on
Blue
7
Blue on Yellow
8
Yellow on Blue
9
Green on White
10
White on Green
11
Red on
White
12
White on
Red
13
Red on
Yellow
14
Yellow on
Red

Color Combination Effects:

Contrast Vibration Low Visibility High Visibility

 

Noticeability

The sign should incorporate some design elements that will help it stand out conspicuously in the landscape. Color contrast, changeable components, motion, uniqueness of design and/or subconscious attraction can serve to make a sign more noticeable.

Where weak color contrasts exisits, distinctions can be strengthened with an outline or drop shadow.
 

Ready to take the next step? Schedule a consultation with Image360 by calling 703-444-0007.

what our customers say

5 Star Rating!

We are so thrilled with the 6 large signs you created for the entryway at Riverside High School. Michelle had recommended the vinyl over PVC -- and they turned out even more gorgeous than anticipated. The quality of your color printing is outstanding. Your graphic designer Lauren was so easy to work with in helping us create the original designs. Your installer Rodrigo resolved installation challenges with knowledge, determination and precision. Dannica was always readily available for questions and consistently kept us informed of the progress of the project. Rus and Pat were also always available for questions and committed to making sure that we were completely satisfied with the end result. Thank you so much!

Diane V - Riverside High School, December 2018.

5 Star Rating!

Michelle is awesome to work with!

Ashlyn P - Capitol Construction, December 2018.

5 Star Rating!

Always a pleasure to work with Image360. Very professional and quality work.

Maria M - IT Cadre, November 2018.

5 Star Rating!

Always willing to assist and is always friendly.

Sharon B - FedEx - SYIA, November 2018.

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