Central New Orleans
504-523-6699
Central New Orleans
504-523-6699
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Design Elements

Design is an important aspect in creating and maintaining your visual communications. At Image360 Central New Orleans, not only do we handle design production and installation, but our graphic designers are trained professionals who are well-versed in all aspects of visual communication. Here are four important things to consider when working with our team to design your signage and custom graphics:

Visibility

The sign should be sized appropriately for the viewing distance. Generally, you will need an inch of letter height for every 10 feet of viewing distance.

Letter Height
(Inches)
Distance For
Best Impact (feet)
Maximum Readable Distance (feet)
3" 30' 100'
6" 60' 200'
9" 90' 400'
12" 120' 525'
18" 180' 750'
24" 240' 1000'
36" 360' 1500'
48" 480' 2000'
60" 600' 2500'

The sign should also be placed in a location with maximum exposure to the target audience. In addition, many forms of visual communication also need to be visible at night. Lighted signage is a perfect solution for night-time viewing, and the solutions vary from electrical and LED signs to digital displays and illuminated cabinets.
 

Readability

The sign should be organized in a manner that readily conveys its intended message. Readable signs and graphics have key words and phrases that are emphasized with larger letters, bolder typestyles and additional colors. Ideas should be grouped logically and separated by layout and spacing. Graphic elements, especially digital color graphics, can greatly enhance the speed and thoroughness of communications.
 

Legibility

The sign should be legible and the typestyle selection is critical to the effectiveness of a sign. Sign legibility depends on the proper font to convey the desired image without sacrificing the ability to distinguish individual letters. Many script and specialty typestyles are difficult to read, especially over greater viewing distances.

A high-color contrast factor will improve legibility. Here are the best combinations, ranked in order of legibility from a distance:

1
Black on Yellow
2
White on Black
3
Yellow on Black
4
Black on White
5
Blue on
White
6
White on
Blue
7
Blue on Yellow
8
Yellow on Blue
9
Green on White
10
White on Green
11
Red on
White
12
White on
Red
13
Red on
Yellow
14
Yellow on
Red

Color Combination Effects:

Contrast Vibration Low Visibility High Visibility

 

Noticeability

The sign should incorporate some design elements that will help it stand out conspicuously in the landscape. Color contrast, changeable components, motion, uniqueness of design and/or subconscious attraction can serve to make a sign more noticeable.

Where weak color contrasts exisits, distinctions can be strengthened with an outline or drop shadow.
 

Ready to take the next step? Schedule a consultation with Image360 by calling 504-523-6699.

what our customers say

5 Star Rating 5 Star Rating!

As usual, service was prompt and the details were spot on.

5 Star Rating 5 Star Rating!

Very nice experience. Everyone from the front desk to the guys who loaded the final products in the truck were very kind, friendly and professional.

5 Star Rating 5 Star Rating!

Jaleesa was on her job in making sure the order was put in the system [in a timely manner], and Chris laid out the job. Sidebar: I truly appreciated Christian following up [after being off when request was first made], via email. Professionalism at its best.

5 Star Rating 5 Star Rating!

The whole experience was professional, courteous, accommodating. Best of all when the initial person I was working with was not in she left instructions for another person who knew my order and could address every thing about it! Excellent!!!

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1903 Poydras Street, New Orleans LA 70112

©2019 Sign & Graphics Operations LLC. All rights reserved. The trademarks and copyrighted designs contained herein are the property of the respective owners. Image360® is independently owned and operated. Image360® Centers may or may not perform or offer to perform electrical and/or installation work. If your local center does offer these products and/or services, it is their responsibility to comply with all state and local licensing and regulation code requirements. Your local Image360 can inform you if they perform this work, and if not can refer you to another qualified entity.