Make selections easy and inviting with well-designed price signs and menu boards
Clarity and readability are necessities with price signs, lists and menu boards. They serve customers better, eliminate frustration and speed up transactions. They can also add to the image and décor or your location when designed creatively.
All that said, rely on your Image360 Brookfield sign expert to lead the way. Whether the best choice for you is a digital display, a custom printed board, a fixture with light panels or a display case-style product, we’ll guide you through the process. Other options include:
Outdoor boards in waterproof/weatherproof materials
Ready to take the next step? Schedule a consultation with Image360 Brookfield by clicking the “Start a Conversation” button below or calling directly 262-228-8300.
Some things to consider:
Create a hierarchy of text with heads, subheads, and item text to guide your customer with ease. On a gas price sign, this means the price is biggest. On a price list or menu, the main category gets top billing. A general rule of thumb is for every 10 ft. of distance between your customers and the menu your text should be taller by an inch.
Properly balance the text to allow the customer to quickly move through the information efficiently so they can make their buying decision quickly and with confidence. Avoid using heavy visual weight on only one side (or screen) of the menu, it will lessen the chance customers will look elsewhere and will, instead, browse your full menu or list.
Use images sparingly but use them strategically to help guide the reader and put your products in the best light.
Make good typography decisions and use sans-serif fonts whenever possible: Serifs are those little dangly things on letters that make them look fancy. Serifs make small text easier to read, which is why these fonts are common in books and newspapers. But when it comes to digital signs and other large-format media, you'll get the best results if you focus on sans-serif fonts.
Avoid harsh contrast and color saturation—these hurt readability.
Assure adequate lighting.
Integrate your brand into any price sign, list or menu. Repeat your logo or tagline in an understated way. Sign content is most important, but you want consistency of copy and graphics across everything in your business.
From start to completion, top notch all the way. Thank you for your assistance and interest in the project. I was on board for the installation…John did a great job. I will pass the word about Image360. Excellent!
Jerry, February 2018.
5 Star Rating!
You do great work, and are wonderful people to work with, I never have a problem referring a great company like yours!
Bonni Peil, AVI Systems, December 2016.
5 Star Rating!
While I typically deal directly with Dan Bruk, I have found that no matter who I speak to or contact regarding a project, it will be taken care of expeditiously. Image360 Brookfield is an excellent team of hard-working and dedicated individuals, all working with the client’s best interests at heart.
It is worth noting that Image360 Brookfield has been our trusted partner through three rebrandings in the past five years. This has twice required the complete replacement of all of our in-field signage, as well as in-field patching of our logo on all of our signs on another occasion. In the midst of everything else I was responsible for with these rebrandings, it was an immeasurable asset to have a sign services provider I could trust to get the job done.
Image360 Brookfield makes my job easier, and I recommend them whole-heartedly to anyone seeking a high-quality, professional and detail-oriented sign and graphics provider.
Nicole Cadkin, Marketing Director, The Barry Company, November 2015.
5 Star Rating!
It is a rare pleasure to conduct business with a vendor that consistently delivers not only the product, but the service with top quality, integrity and speed. The manner, in which Dan Bruk and his staff always meet and often exceed expectations, is desired by many; unfortunately seldom achieved ...by few.
Nancy A. Vianes, Chief Operating Officer, The Boerke Company, Inc., September 2015.