Brookfield
262-228-8300
Brookfield
262-228-8300
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Design Elements

Design is an important aspect in creating and maintaining your visual communications. At Image360 Brookfield, not only do we handle design production and installation, but our graphic designers are trained professionals who are well-versed in all aspects of visual communication. Here are four important things to consider when working with our team to design your signage and custom graphics:

Visibility

The sign should be sized appropriately for the viewing distance. Generally, you will need an inch of letter height for every 10 feet of viewing distance.

Letter Height
(Inches)
Distance For
Best Impact (feet)
Maximum Readable Distance (feet)
3" 30' 100'
6" 60' 200'
9" 90' 400'
12" 120' 525'
18" 180' 750'
24" 240' 1000'
36" 360' 1500'
48" 480' 2000'
60" 600' 2500'

The sign should also be placed in a location with maximum exposure to the target audience. In addition, many forms of visual communication also need to be visible at night. Lighted signage is a perfect solution for night-time viewing, and the solutions vary from electrical and LED signs to digital displays and illuminated cabinets.
 

Readability

The sign should be organized in a manner that readily conveys its intended message. Readable signs and graphics have key words and phrases that are emphasized with larger letters, bolder typestyles and additional colors. Ideas should be grouped logically and separated by layout and spacing. Graphic elements, especially digital color graphics, can greatly enhance the speed and thoroughness of communications.
 

Legibility

The sign should be legible and the typestyle selection is critical to the effectiveness of a sign. Sign legibility depends on the proper font to convey the desired image without sacrificing the ability to distinguish individual letters. Many script and specialty typestyles are difficult to read, especially over greater viewing distances.

A high-color contrast factor will improve legibility. Here are the best combinations, ranked in order of legibility from a distance:

1
Black on Yellow
2
White on Black
3
Yellow on Black
4
Black on White
5
Blue on
White
6
White on
Blue
7
Blue on Yellow
8
Yellow on Blue
9
Green on White
10
White on Green
11
Red on
White
12
White on
Red
13
Red on
Yellow
14
Yellow on
Red

Color Combination Effects:

Contrast Vibration Low Visibility High Visibility

 

Noticeability

The sign should incorporate some design elements that will help it stand out conspicuously in the landscape. Color contrast, changeable components, motion, uniqueness of design and/or subconscious attraction can serve to make a sign more noticeable.

Where weak color contrasts exisits, distinctions can be strengthened with an outline or drop shadow.
 

Ready to take the next step? Schedule a consultation with Image360 by calling 262-228-8300.

what our customers say

5 Star Rating!

From start to completion, top notch all the way. Thank you for your assistance and interest in the project. I was on board for the installation…John did a great job. I will pass the word about Image360. Excellent!

5 Star Rating!

You do great work, and are wonderful people to work with, I never have a problem referring a great company like yours!

5 Star Rating!

While I typically deal directly with Dan Bruk, I have found that no matter who I speak to or contact regarding a project, it will be taken care of expeditiously. Image360 Brookfield is an excellent team of hard-working and dedicated individuals, all working with the client’s best interests at heart. It is worth noting that Image360 Brookfield has been our trusted partner through three rebrandings in the past five years. This has twice required the complete replacement of all of our in-field signage, as well as in-field patching of our logo on all of our signs on another occasion. In the midst of everything else I was responsible for with these rebrandings, it was an immeasurable asset to have a sign services provider I could trust to get the job done. Image360 Brookfield makes my job easier, and I recommend them whole-heartedly to anyone seeking a high-quality, professional and detail-oriented sign and graphics provider.

5 Star Rating!

It is a rare pleasure to conduct business with a vendor that consistently delivers not only the product, but the service with top quality, integrity and speed. The manner, in which Dan Bruk and his staff always meet and often exceed expectations, is desired by many; unfortunately seldom achieved ...by few.

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3415 N. 127th St.,Suite 200, Brookfield WI 53005
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2019 Sign & Graphics Operations LLC. All rights reserved. The trademarks and copyrighted designs contained herein are the property of the respective owners. Image360® is independently owned and operated. Image360® Centers may or may not perform or offer to perform electrical and/or installation work. If your local center does offer these products and/or services, it is their responsibility to comply with all state and local licensing and regulation code requirements. Your local Image360 can inform you if they perform this work, and if not can refer you to another qualified entity.