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Guerrilla Advertising - Make a big splash with a small budget

Guerrilla Advertising - Make a big splash with a small budget



Make a big advertising splash with a small advertising budget

If you are looking to introduce your company or promote your products or services but don’t have much money to spend, consider guerrilla advertising.

Originally embraced by low-budget, seat-of-your-pants startups, it is now increasingly being adopted by deep-pocketed multinationals as a strategy that focuses on unconventional marketing tactics that yield maximum results at minimal or even no expense!

Instead of elaborate and expensive productions, most guerrilla advertising relies on high energy and unfettered imaginations. At its most effective, you’ll take your prospects or customers by surprise, make an indelible impression… and create copious amounts of “buzz” via word of mouth or social media.

Perhaps the most memorable recent example of the tactic is the ALS Ice Bucket Challenge. Widely publicized at no charge online, this funding campaign became a viral social media sensation in 2014—raising more than $220 million toward finding a cure for amyotrophic lateral sclerosis.

But going viral on social media is just one way to utilize guerrilla advertising. If you search the term online, you’ll bring up surprising uses of grocery carts, manhole covers, shopping bags, park benches and utility poles… just to name a few! And, given the low-cost focus of the tactic, you’ll discover that a large percentage of successful examples employ signs, graphics and displays.

For guerrilla advertising or more conventional marketing solutions, count on Image360 Corporate.

Your local resource for graphics that enhance, displays that inform and signage that works both day and night, we provide professional art and graphic solutions for all types of businesses and organizations. To get started, contact us today.


what our customers say

5 Star Rating!

I wanted to formally thank you for such an amazing job in such a short notice with the BK Convention. Your passion and professionalism once again came to live...We not only received comments from PepsiCo Brasil, Guatemala, Mexico, and other countries but also from the direct competitors that were on site. So, kudos to you all!!! Hoping to work with you once again.

5 Star Rating!

Everyone was extremely helpful and every nice. Your graphic design team did a wonderful job touching up our design and getting it prepared for large print. The "Action Glow" sign/banner we ordered was better than we could imagine! You did a great job and we highly recommend your company!

5 Star Rating!

Thank you for helping us with the auction signs last week! They looked great at Saints and Sinners and I appreciate you getting them turned around to us in less than a week! I enjoy working with you and I appreciate your extra effort!

5 Star Rating!

I have been working with Dave & team for over two years now. From the very start, they impressed me with their efficient, professional, and customer focused manner. Their approach not only inspired my confidence in their organization, but has forged a fantastic business relationship that I believe will carry on for years to come.

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11685 Crossroads Circle,Suite E, Middle River MD 21220
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2018 Sign & Graphics Operations LLC. All rights reserved. The trademarks and copyrighted designs contained herein are the property of the respective owners. Image360® is independently owned and operated. Image360® Centers may or may not perform or offer to perform electrical and/or installation work. If your local center does offer these products and/or services, it is their responsibility to comply with all state and local licensing and regulation code requirements. Your local Image360 can inform you if they perform this work, and if not can refer you to another qualified entity.