They say one in five vehicle accidents takes place in a parking zone, so filling your commercial lot with the correct signage will help in manifold ways. You’ll keep customers safe, while ensuring that patrons won’t associate a bad experience with your business.
But a plethora of signage options are available, and it’s easy to choose parking signs that don’t necessarily improve traffic flow or protect drivers from danger. We understand the whole process of selecting the right signs for your needs can be overwhelming, and that’s why the pros at Image360 Baltimore-White Marsh have got you covered.
The types of parking lot signage every business must have:
Since the American Disabilities Act (ADA), every business is required to have a designated space for disabled consumers. The amount of signage your location will need depends on the size of your lot: if you have less than twenty-five spaces, only one is necessary.
Requirements will also vary from state to state, so check with your consultant at Image360 Baltimore-White Marsh if you plan on taking advantage of our custom design work.
Yes, colored curbs usually indicate whether parking is available for patrons near a business. But posting fire lane signs better alerts customers, visitors and deliverers navigating a crowded lot. As curbside paint fades, fire lane signage remains vibrant, bold, and most of all, visible.
While the previous two types of signs are required by the government, the placement of parking prohibited signs is left to your discretion. But even though your business isn’t compelled to use them, you might want to think about employing them to repel potential impediments to the everyday operation of your storefront.
There are a few obvious suggestions here – entrances, loading docks, garages – and some not so obvious ones. We’d recommend prohibiting parking around dumpsters and in front of signage. While these might seem less crucial to weekly operations, a car placed in front of a roadside sale sign can render it ineffective and decrease potential revenue.
Relieve endless drive-arounds and aimless car looping. Placing a few directional signs can keep traffic flowing while preventing unpredictable driving behavior.
Stores that have parking lots adjacent to other companies should consider placing several way-finding signs, so customers don’t get confused navigating between multiple storefronts.
While it’s not necessary to place a stop sign at every intersection (if you’re parking lot is designed with a grid layout, you’ll likely have many), placing them at key points near the exits and entryways will alleviate traffic while limiting speeding and unsafe lane merges. Stop signs can also ensure the safe passing of freight trucks in loading zones.
Crossing signs are particularly important for large parking lots, which may run up against private roads and large intersections.
While it’s easy to say that drivers should already be mindful of pedestrians walking around businesses anyway, pedestrian crossing signs help remind distracted and preoccupied drivers that they do not have the right of way.
We’re all familiar with speed limit signs, but they’re not just for the highway or residential areas. Drivers, when given a task (such as searching for a parking space), tend to shift their eyes away from the speedometer and center console. Motorists can easily lose track of acceleration this way and endanger the property and lives of others.
The more crowded your business’s surroundings, the more likely you are to encounter non-customers utilizing your lot for parking. This could be particularly prevalent near transit zones, such as bus stops, train stations, and streetcar platforms.
Reserve spots for your employees and customers alike with customer parking signs. Not only do they display gratitude for shoppers and workers, but they increase the capacity of your parking lot during peak hours of business.
Have a narrow or confusing route leading up to your parking lot? Get people in the door with directional parking signs.
Directional parking signs display arrows to help first-time customers navigate their way through winding streets and complex layouts. If you want to make a pleasant first impression, rather than a frustrating one, this type of signage is the ideal solution.
There is no one-size-fits-all approach to parking lot signage, especially when it comes to business policies. For unique cases, Image360 Baltimore-White Marsh can design custom parking lot property signs which inform patrons of security concerns, solicitation restrictions, and other regulations.
Every business has its own individual challenges, so it’s wise to think of any potential oversights, and address them ahead of time with parking lot property signage.
Now that you have an excellent understanding of the many ways parking lot signage can address your business’s unique challenges, it’s time to move forward.
Ready to take the next step with parking lot signs?
Contact us today and set up a consultation. We’ll discuss your needs and find the solution best-suited to your business. You can count on Image360 Baltimore-White Marsh for measurement, design concepts and permitting (when required) as well as mounting or installation. Every location is a local source for custom graphics, signage and displays. Second-to-none in delivery time and quality signs, at Image360 Baltimore-White Marsh, we take parking lot signage seriously.