3/26/2013 12:00:00 AM
Baltimore-White Marsh
Baltimore-White Marsh
Main Menu

Wrap Buddies



It was a plain, off-white, doctor-ordered helmet used to combat a condition known as plagiocephaly. The disorder, characterized by the flattening of one side of an infant’s head, requires a “DOC band” wrap to be worn 23 hours a day to help reshape the skull.

Mary Sol Gonzalez, owner of the business that recently rebranded itself as Image360 Boca Raton, took on the challenge. She reached out to a nonprofit in Texas, Wrap Buddies, which specializes in just these kind of cranial wraps, and completed, pro-bono, what turned out to be the first of many DOC orders.

“After seeing how happy the mom was and witnessing the pure joy and satisfaction on her face, the team and I unanimously agreed that this was a cause worth supporting,” says Gonzalez, whose company has since created more than 30 DOC bands for children in South Florida.

While the disorder is not widely known, documented cases of plagiocephaly have increased dramatically over the past few decades. Experts point to a 1992 American Academy of Pediatrics recommendation, which advised parents to sleep infants on their back to reduce the risk of sudden infant death syndrome, as a primary reason.

Plagiocephaly often is caused when infants spend a large amount of time on their back or with their head resting against a flat surface. Other common causes include restrictive intrauterine environment, premature birth, or spending extensive time in infant car seats, carriers and swings.

The condition is treatable—and, thanks to companies like Image360, it also can be done in style. Designs range from sports themes to children’s movie characters to flowers. Parents often have their child’s name added, as well.

Recently, Image360 created a Miami Heat design for Marcel, a young boy from Miami. “His dad is a huge Heat fan and with the team in the NBA [Finals], this was a fun one to create,” Gonzalez says. “I am sure that both father and son are getting a ton of attention as of late.”

Another family, with a child on her third DOC band, travels from Miami to Image360 by train. At first, the mother walked from the train station to the store to wait for the band to be fitted and wrapped. But after realizing the lengths to which they were going, Gonzalez offered to pick up mother and daughter at the train station.

Gonzalez sees this as part of a larger commitment; Image360 plans to create as many free-of-charge DOC wraps as South Florida parents need moving forward. “We are invested for the long term,” she says.

Enough South Florida children are suffering from plagiocephaly that the company is creating a nonprofit extension that will allow Image360 to receive donations from individuals, companies and partners who want to help.

“This [project] has given the entire team great satisfaction not only through helping the families, but by creating a dialogue about plagiocephaly,” Gonzalez says. “Our quest, for these children and their parents, is to allow them to convert negative attention into positive attention.”

what our customers say

5 Star Rating!

“It was wonderful working with both Bob and Fran. Their designers are awesome They listened to us and their creative efforts paid off. The level of attention to detail was top notch. And they delivered and installed in time and as expected.”

5 Star Rating!

“One of my all-time favorite vendors, who I have had the pleasure of working with for over 15 years. They do outstanding work and have great customer service.”

5 Star Rating!

“The projects which I have given Image360 have required detail, precision and attention and they have performed flawlessly. I can not thank them enough!”

5 Star Rating!

“I am particularly satisfied with your eye-catching art works and promptness of action.”

Read all testimonials

7631 Belair Road, Nottingham MD 21236
sign up for our email to receive signage tips and special promotions

2018 Sign & Graphics Operations LLC. All rights reserved. The trademarks and copyrighted designs contained herein are the property of the respective owners. Image360® is independently owned and operated. Image360® Centers may or may not perform or offer to perform electrical and/or installation work. If your local center does offer these products and/or services, it is their responsibility to comply with all state and local licensing and regulation code requirements. Your local Image360 can inform you if they perform this work, and if not can refer you to another qualified entity.