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410-384-9771
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410-384-9771
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Storefront & Building Channel Letters

Increase your location’s visibility with logos and letters that stand out.

Visible from long distances, storefront and building channel letters and logos from Image360 BWI are a popular way to identify a retail store, restaurant, shopping mall, office or other building.

Raised letter signs can be seen by motorists and others much more easily than two-dimensional signs. The added element of depth along with width and height makes these logo signs stand out when compared to flat alternatives!

Most of these exterior letters for buildings are built of metal, while others are made of plastic or combination of both materials. Typically, they range from two to three inches deep to as many as five or six inches deep. Of course, as custom signage, you can specify almost any depth, size, shape and color in raised letter signs!

Ready to take the next step with storefront and building channel letters?

Contact us today by clicking the “Start a Conversation” button below or calling directly 410-384-9771 to set up a consultation to discuss your needs and review our solutions. Your source of custom graphics, signage and displays, you can also count on Image360 BWI for measurement, design concepts and permitting (when required) as well as mounting or installation.

Lighting storefront and building channel letters

The natural shading and shapes of 3D channel letter signs from Image360 BWI catch the eye without illumination. That said, most prefer lighted sign letters for even greater visibility at dawn, dusk, nighttime and on overcast days. Of course, nothing communicates “We’re open for business” like an illuminated sign! Here are popular ways to light storefront and building channel letters:

  • Back lit channel letters: Sometimes termed “halo lit” letters or “reverse channel letters,” they are lighted from behind, usually with LEDs (light emitting diodes). Positioned slightly away from a wall, the lighting gives them a distinctive halo effect!
  • Edgelit channel letters: These have translucent sides from which light is emitted. Or, the light can be provided from an external source around the letters.
  • Front lit channel letters: These are often called “standard” channel letters or LED channel letters. These raised letter signs have an open or translucent face. Light — usually from LEDs or neon — shines through the face.
  • Front/back lit channel letters: These emit light from both the front and back of the letters. As a result, front/back lit channel letters often have a dynamic and dramatic appearance!

Mounting storefront and building channel letters

Whatever your choice in channel letter types from Image360 BWI, they are typically installed two ways:

  • Flush mounted channel letters: These channels letters are attached directly to the façade of the building.
  • Raceway mounted channel letters: Here, the channel letters are affixed to a rectangular structure called a “raceway.” The raceway is then mounted to the building. Raceway mounting has the advantage of drilling fewer holes in the building.

Other Resources

Exterior Solutions for Exceptional Design

Branding a Site: The value on-premise signage brings to businesses of all sizes

DIMENSIONAL SIGNAGE: Your signs and letters need to shape up to stand out!

3D Signage: What Are Different Types Of Dimensional Signs?

 

what our customers say

5 Star Rating 5 Star Rating!

The school banner you produced is excellent. The vibrant school green and white colors will serve as a welcome to the school, as it is displayed over the main lobby showcase. As a community business, we value your partnership. We appreciate your support to benefit the students, parents and staff of Ridge Ruxton School. We hope you will consider visiting us to see your sign on display.

5 Star Rating 5 Star Rating!

Our Fourth Annual "Golf for the Kids" Tournament is over and we would like to thank you for helping with our last minute requests for signage, especially the changes to the banner! We have picked the date for next year and look forward to working with you again. Again, thank you for your great work.

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An excerpt taken from an article referring to a local high school lacrosse team that wanted to show support for the victims of the Virginia Tech shooting. "At first, Brendan went around to a couple sports stores to see if they had wristbands with the logo or something but then he was able to find a place that could do the stickers on short notice." Parsons said that the company, Image360 on Ritchie Highway, was able to make the decals in just a few hours...."

5 Star Rating 5 Star Rating!

Thanks so much for donating such a beautiful sign to "Hula for Hopkins"! Our food drive was enormously successful & the event raised over $4,000 for the kids at John's Hopkins Children's Center. There is no question that our school will be able to use the sign for years to come. Once again, thanks for your generosity.

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1913 Dorsey Rd., Glen Burnie MD 21061

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