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December 2016

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Summit Orthopedics

Up for any test! Image360 engineers a complex signage solution… and achieves buy-in from multiple concerned parties.


When Summit Orthopedics gained an opportunity to lease space within Woodbury, Minnesota’s new city-owned Bielenberg Sports Center, they leapt at the opportunity. The multiuse athletic facility was an ideal location for the medical practice, which focused on helping people achieve healthier, more active lives.

Summit Orthopedics chose Image360 to create a building-side sign to mark its new location. The city’s go-to source for signage for the facility, Image360 provided the sports center with everything from exterior signs, banners and ADA signs to vehicle wraps for its Zamboni ice-rink resurfacing machines.


Measuring 30 feet wide and over two-and-half feet high, the new sign would feature a logo and channel letters fabricated in aluminum and acrylic, covered in day/night perforated vinyl and lighted by LEDs. But before a go-ahead was granted, Image360 had to overcome a significant challenge.

The contractor stipulated that the sign maker could penetrate the building’s exterior wall only once for the entire illuminated sign’s electrical supply. And that required a complex design that took advantage of the wiring that powered the LEDs to also provide structural support.



No small engineering feat, Image360 first created a Coroplast® mockup of both the building wall and sign—employing string to simulate the wired “knitting” that would bind the channel letters and logo together while also powering the LEDs.

To ensure the proposed design met all expectations, Image360 scheduled multiple review sessions attended by the architect, general contractor, electrician and installer as well as building managers and Summit Orthopedics. The result of the extra care in communications? Installation was accomplished within the timeframe and budget—without a hitch!


Reaching new heights. Pleased with the results achieved by Image360, the client also commissioned the sign maker for a large wall graphic and interior dimensional letters as well as parking signage, among many other projects.


Your signs and letters need to shape up to stand out!