Signage Design Elements - Visual Communications | Image360 North Raleigh / Wake Forest
North Raleigh / Wake Forest
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Design Elements

Design is an important aspect in creating and maintaining your visual communications. At Image360 North Raleigh / Wake Forest, not only do we handle design production and installation, but our graphic designers are trained professionals who are well-versed in all aspects of visual communication. Here are four important things to consider when working with our team to design your signage and custom graphics:


The sign should be sized appropriately for the viewing distance. Generally, you will need an inch of letter height for every 10 feet of viewing distance.

Letter Height
Distance For
Best Impact (feet)
Maximum Readable Distance (feet)
3" 30' 100'
6" 60' 200'
9" 90' 400'
12" 120' 525'
18" 180' 750'
24" 240' 1000'
36" 360' 1500'
48" 480' 2000'
60" 600' 2500'

The sign should also be placed in a location with maximum exposure to the target audience. In addition, many forms of visual communication also need to be visible at night. Lighted signage is a perfect solution for night-time viewing, and the solutions vary from electrical and LED signs to digital displays and illuminated cabinets.


The sign should be organized in a manner that readily conveys its intended message. Readable signs and graphics have key words and phrases that are emphasized with larger letters, bolder typestyles and additional colors. Ideas should be grouped logically and separated by layout and spacing. Graphic elements, especially digital color graphics, can greatly enhance the speed and thoroughness of communications.


The sign should be legible and the typestyle selection is critical to the effectiveness of a sign. Sign legibility depends on the proper font to convey the desired image without sacrificing the ability to distinguish individual letters. Many script and specialty typestyles are difficult to read, especially over greater viewing distances.

A high-color contrast factor will improve legibility. Here are the best combinations, ranked in order of legibility from a distance:

Black on Yellow
White on Black
Yellow on Black
Black on White
Blue on
White on
Blue on Yellow
Yellow on Blue
Green on White
White on Green
Red on
White on
Red on
Yellow on

Color Combination Effects:

Contrast Vibration Low Visibility High Visibility



The sign should incorporate some design elements that will help it stand out conspicuously in the landscape. Color contrast, changeable components, motion, uniqueness of design and/or subconscious attraction can serve to make a sign more noticeable.

Where weak color contrasts exisits, distinctions can be strengthened with an outline or drop shadow.

Ready to take the next step? Schedule a consultation with Image360 North Raleigh / Wake Forest by calling 919-307-4119.

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