Signage Design Elements - Visual Communications | Image360 Norman
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Design Elements

Design is an important aspect in creating and maintaining your visual communications. At Image360 Norman, not only do we handle design production and installation, but our graphic designers are trained professionals who are well-versed in all aspects of visual communication. Here are four important things to consider when working with our team to design your signage and custom graphics:

Visibility

The sign should be sized appropriately for the viewing distance. Generally, you will need an inch of letter height for every 10 feet of viewing distance.

Letter Height
(Inches)
Distance For
Best Impact (feet)
Maximum Readable Distance (feet)
3" 30' 100'
6" 60' 200'
9" 90' 400'
12" 120' 525'
18" 180' 750'
24" 240' 1000'
36" 360' 1500'
48" 480' 2000'
60" 600' 2500'

The sign should also be placed in a location with maximum exposure to the target audience. In addition, many forms of visual communication also need to be visible at night. Lighted signage is a perfect solution for night-time viewing, and the solutions vary from electrical and LED signs to digital displays and illuminated cabinets.
 

Readability

The sign should be organized in a manner that readily conveys its intended message. Readable signs and graphics have key words and phrases that are emphasized with larger letters, bolder typestyles and additional colors. Ideas should be grouped logically and separated by layout and spacing. Graphic elements, especially digital color graphics, can greatly enhance the speed and thoroughness of communications.
 

Legibility

The sign should be legible and the typestyle selection is critical to the effectiveness of a sign. Sign legibility depends on the proper font to convey the desired image without sacrificing the ability to distinguish individual letters. Many script and specialty typestyles are difficult to read, especially over greater viewing distances.

A high-color contrast factor will improve legibility. Here are the best combinations, ranked in order of legibility from a distance:

1
Black on Yellow
2
White on Black
3
Yellow on Black
4
Black on White
5
Blue on
White
6
White on
Blue
7
Blue on Yellow
8
Yellow on Blue
9
Green on White
10
White on Green
11
Red on
White
12
White on
Red
13
Red on
Yellow
14
Yellow on
Red

Color Combination Effects:

Contrast Vibration Low Visibility High Visibility

 

Noticeability

The sign should incorporate some design elements that will help it stand out conspicuously in the landscape. Color contrast, changeable components, motion, uniqueness of design and/or subconscious attraction can serve to make a sign more noticeable.

Where weak color contrasts exisits, distinctions can be strengthened with an outline or drop shadow.
 

Ready to take the next step? Schedule a consultation with Image360 Norman by calling (405) 321-2224.

what our customers say

5 Star Rating!

The team helped do a wonderful job at putting our thoughts together to make a wonderful business card.

Andy H, 06/2017, Norman, OK.

5 Star Rating!

Mike is excellent and the memorial plaques were exactly what I expected. I would highly recommend this company for any of your signs or plaque needs.

Henry M, 06/2017, Norman, OK.

5 Star Rating!

Signs Now did a banner for us last year which we attached to the side of one our buses to advertise for hiring bus drivers. We needed a second banner for this year and when I ordered the process took just a few minutes and the sign was ready in a couple of days. Excellent service and excellent quality on the banner itself. We thank you.

Roger S, 06/2017, Norman, OK.

5 Star Rating!

Caleb was fantastic at helping us every step of the way. He went above and beyond in making sure we got exactly what we wanted and was very fast to deliver.

Jonathan C, 06/2017, Oklahoma City, OK.

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231 E. Robinson St., Norman OK 73069
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