Now that technology enables just about anybody to do a quick-serve sign, small businesses are placing a premium on environmental graphics, way-finding signage, trade show and point-of-purchase signs that better fit in with their overall identity. That’s why the Signs by Tomorrow franchise system began changing its name to Image360 a few years ago.
The rebrand has recently been rolled out at the Augusta area franchisee, Allegra Marketing Print Mail, which has been owned by Larry Lynn and his wife Rosemary for more than 35 years.
Lynn said the Image360 brand better reflects his company’s one-stop print/marketing/signage consultative services.
“That makes it so much easier for an organization to have consistent branding which is so important to build awareness and differentiate from their competitors,” he said. “Marketing a small to mid-sized business or nonprofit has become so much more sophisticated.”
Allegra and Image 360 are both part of the 600-unit Alliance Franchise Brands network. Lynn’s Augusta-area operation is at 128 Commercial Boulevard in Martinez.