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Lighten Up! Illuminated Signage is the Key to your Business.

Lighten Up! Illuminated Signage is the Key to your Business.


The Small Business Administration reports that on-premise signage is by far the most cost-effective method of advertising for local retailers. Signs are only a fraction of the cost of billboards, newspapers, radio and television.

But do you need to make the extra investment in illuminating your signs? Yes, if you want to effectively compete. Large businesses can not only rely on costlier forms of advertising, but they can also employ elaborate storefront lighting in addition to signage. There’s no such luxury for small and mid-size businesses; most rely solely on their signs for both identification and advertising at night.

Retailers also benefit from the advertising function of a lighted sign even while closed, because it helps reinforce memory of the business for later recall by shoppers. It also brands the site, planting the location of the store more firmly into the mind of motorists and passersby.

Another argument for illuminated signage? The average roadside sign in the U.S. earned from 20,000 to 50,000 impressions per day in 2015—and approximately 40 percent of those impressions took place after dark. Without adequate lighting for your signs, that promotional opportunity is missed.

If ready to add or update signage at your location, here are a few important considerations: It’s best to build in illumination with the initial design, as retrofitting a sign for lighting can be costly. What’s more, research indicates that internally illuminated signs are much more visible than externally lighted versions. Finally, looking before you leap—or illuminate—is crucial. Many municipalities have strict standards on what’s permissible with lighted signage for retail applications. So be sure to know before you glow!

For the brightest ideas in illuminated signage, rely on Image360 Corporate.

Your local resource for graphics that enhance, displays that inform and signage that works both day and night, we provide professional art and graphic solutions for all types of businesses and organizations. To get started, contact us today.


what our customers say

5 Star Rating!

I wanted to formally thank you for such an amazing job in such a short notice with the BK Convention. Your passion and professionalism once again came to live...We not only received comments from PepsiCo Brasil, Guatemala, Mexico, and other countries but also from the direct competitors that were on site. So, kudos to you all!!! Hoping to work with you once again.

Patricia FernandezFeo, Regional Marketing Manager, Pepsico.

5 Star Rating!

Everyone was extremely helpful and every nice. Your graphic design team did a wonderful job touching up our design and getting it prepared for large print. The "Action Glow" sign/banner we ordered was better than we could imagine! You did a great job and we highly recommend your company!

45th Parallel Lighting, LLC.

5 Star Rating!

Thank you for helping us with the auction signs last week! They looked great at Saints and Sinners and I appreciate you getting them turned around to us in less than a week! I enjoy working with you and I appreciate your extra effort!

A. Leopoulos.

5 Star Rating!

I have been working with Dave & team for over two years now. From the very start, they impressed me with their efficient, professional, and customer focused manner. Their approach not only inspired my confidence in their organization, but has forged a fantastic business relationship that I believe will carry on for years to come.

Raymond Andreis, President, Andreis Consulting Inc..

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11685 Crossroads Circle,Suite E, Middle River MD 21220
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2017 Sign & Graphics Operations LLC. All rights reserved. The trademarks and copyrighted designs contained herein are the property of the respective owners. Image360® is independently owned and operated. Image360® Centers may or may not perform or offer to perform electrical and/or installation work. If your local center does offer these products and/or services, it is their responsibility to comply with all state and local licensing and regulation code requirements. Your local Image360 can inform you if they perform this work, and if not can refer you to another qualified entity.