information to an audience. If you are not using visual communications to reach your prospects and customers you could be losing business – and fast!
The National Center for Biotechnology Information has determined that the average attention span of a human being has fallen over the last fifteen years, from 12 seconds to a mere eight – meaning if you don’t communicate quickly, it’s likely you won’t communicate at all!
A couple of examples on social media confirm the importance of visual communications in connecting with your target audience. Facebook brand page posts with photos account for 87% of total Facebook page interactions worldwide, per Socialbakers. And on Twitter, tweets with images gain 18% more clicks, 89% more favorites, and 150% more re-tweets than those without graphics.
No wonder that 70% of marketers plan to increase their use of original visual assets via strategies like infographics and other images, reports Social Media Examiner. Contrast this to the percentage of marketers who plan to decrease their reliance on visual content: 0%!
So, how best to make the most of the visual communications opportunity in your marketing efforts? Four tips:
For assistance with your visual communications, rely on Image360 Baltimore-White Marsh.
Your local resource for graphics that enhance, signage that works, displays that inform, we provide professional art and graphic solutions for all types of businesses and organizations. To get started, contact us today.Back