If you are looking to introduce your company or promote your products or services but don’t have much money to spend, consider guerrilla advertising.
Originally embraced by low-budget, seat-of-your-pants startups, it is now increasingly being adopted by deep-pocketed multinationals as a strategy that focuses on unconventional marketing tactics that yield maximum results at minimal or even no expense!
Instead of elaborate and expensive productions, most guerrilla advertising relies on high energy and unfettered imaginations. At its most effective, you’ll take your prospects or customers by surprise, make an indelible impression… and create copious amounts of “buzz” via word of mouth or social media.
Perhaps the most memorable recent example of the tactic is the ALS Ice Bucket Challenge. Widely publicized at no charge online, this funding campaign became a viral social media sensation in 2014—raising more than $220 million toward finding a cure for amyotrophic lateral sclerosis.
But going viral on social media is just one way to utilize guerrilla advertising. If you search the term online, you’ll bring up surprising uses of grocery carts, manhole covers, shopping bags, park benches and utility poles… just to name a few! And, given the low-cost focus of the tactic, you’ll discover that a large percentage of successful examples employ signs, graphics and displays.
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