Case Studies and White Papers
Image360 - South Elgin, IL is dedicated to being your total graphic solutions provider. In an effort to keep our clients up to date on the latest and greatest in visual communications we have developed a series of informative marketing and visual communication case studies and white papers.
We invite you to browse our material to learn more about signage and graphics and how they help market and brand your business. See Below to read our latest Whitepaper.
A New Era for Marketing: Experience is King
Although it’s one of those buzzwords that’s tossed around in marketing meetings and planning sessions, experiential marketing isn’t anything new. In fact, the concept has its roots in the days of traveling salesmen. And in its most basic form, experiential marketing simply involved letting people sample your products as you took them door-to-door. This allowed potential customers to truly experience your brand, and in the long term, become a loyal customer of your company.1
But in our current age of digital pioneering, experiential marketing has started to take new and exciting forms. There’s an increased emphasis on design, technology and giving the customer an all-inclusive experience, and signage is one of the most important components. It’s the digital sign that shows concert highlights at the festival, the branded banners with the event hashtag and the flyers with QR codes that attendees interact with for special giveaways. It’s LAX’s Bradley Terminal, and it’s Coke’s personalized name bottles. The great thing about experiential signage and experiential marketing campaigns is that the sky is the limit. This is the age of the consumer’s voice, and it will be heard. CLICK HERE TO CONTINUE READING
Dynamic Digital Signage Systems
The demand for digital signage has increased exponentially over the past 20 years. ISH Technology estimates that the world market for digital signage will surpass $15.1 billion in 2014—a growth of 6% from the previous year.1
With so many companies poised to jump on the digital bandwagon or already managing complex digital platforms, it’s important for business owners to fully understand the capabilities, challenges and opportunities inherent in the digital signage solutions available today. CLICK HERE TO CONTINUE READING
A New Year, A New Opportunity for Business Growth
The New Year marks a new beginning. Many commemorate this chance to start over by writing New Year’s resolutions. In fact, the University of Scranton Journal of Clinical Psychology reports that 45% of Americans usually make resolutions, which may include everything from losing weight to getting organized to quitting smoking.
The start of a New Year also poses a valuable opportunity for marketers. Behavioral economist Katherine Milkman and her colleagues from University of Pennsylvania recently conducted several studies analyzed when what she termed “nudges” (i.e. sales calls, distribution of promotional materials, etc.) to potential clients to buy products were most effective.... CLICK HERE TO CONTINUE READING
Pop-Up Your Marketing: How to Design Temporary Retail Displays that Attract Customers and Build Brand Affinity
When pop-up retailing first burst onto the scene in the early 2000s, it was regarded as an effective way to generate buzz and short-term sales. Since then, pop-up retail shops are experiencing a “coming of age”—savvy marketers are realizing that their usefulness extends beyond a temporary splash. The advent of social media has amplified their temporary buzz to result in genuine brand affinity and the conversion of life-long customers.
With such potential in the pop-up retail proposition, it’s more important than ever for companies to understand how to effectively design pop-up retail stores and kiosks that attract customers, create positive and viral PR and build lasting brand affinity... CLICK HERE TO CONTINUE READING
Play Ball: Building Team Spirit and Morale Through Inspiring Visual Communications
As summer starts to cool off, the sports season is beginning to heat up. Baseball fans, who have enjoyed many a humid evening lingering at the ball field, rooting for their home team, are gearing up to see if their favorite teams make it into the upcoming World Series. In a few short weeks, Sunday afternoons and Monday evenings will be reserved for watching oversized grown men tackle each other in what is arguably America’s favorite sport: football. And kids who have been honing their skills at sports camps all summer are eager to show their progress and hit the turf, gym or field with their school or recreational league teammates.
With so much energy devoted to cheering on a favorite team or participating in its success, coaches, parents and team owners alike are constantly seeking techniques that enable players and teams to function at their best. Moreover, it is no secret that professional sports are big business. Savvy sports franchises are wisely recognizing that improving the fan experience also results in increased attendance, which translates to increased revenues.
So how can team managers and owners enhance their athletes’ success on the playing field, their fans’ enjoyment of the game and their bottom line? One answer comes from what may be an unlikely source: studies show that improving the physical appearance of a team’s sports complex and training facility can both improve player performance and markedly increase attendance. CLICK HERE TO CONTINUE READING
Getting “Schooled” on Signage: The Top 10 Visual Communications Tools for Schools
Lesson Learned: School Environments Matter
Teacher and educational journalist Mark Phillips relayed in an article for Edutopia1 the following story about a teacher he was supervising at the University of Massachusetts Amherst. This young teacher spent countless hours developing lessons focused on building self-knowledge, trust and community in classrooms. But when she tried them out, the students were not interested and the teacher grew frustrated. Phillips visited and quickly realized the problem.
“[The class was held] in the unfinished basement of an old school—cement floors and walls, ceiling-to-floor poles throughout the room. It was more like an interrogation chamber than a classroom. Our ‘humanistic exercises’ were a bad joke in this setting,” reported Phillips.
So Phillips and the teacher changed their game-plan: before any meaningful teaching could begin, they needed to transform the classroom to be more conducive for learning. The result was a colorful mosaic of painted walls and polls and a gallery of student artwork. But more importantly, the teacher found that “the students [were] far more motivated.” CLICK HERE TO CONTINUE READING
Creating ADA-Compliant Signage that is Functional and Beautiful
When the Americans with Disabilities Act—a wide-ranging civil rights law that prohibits discrimination based on disability--was enacted into law in 1990, it had a dramatic impact on businesses. One of the most visible ways ADA took effect was the mandate that all signs that were considered an “architectural sign”—a sign that denotes a permanent space or informs or directs to accessible features of a facility—must comply with the ADA standards created by the American National Standards Institute.
And the standards are exacting; ADA signs must adhere to rules about the type and size of the font, color contrast between the text and its background, glare of the sign material, placement of the sign and the inclusion of Braille. Many sign designers wither under these strict criteria and churn out boring, nondescript ADA-compliant signs that are forgettable and do nothing to build a business’ brand or improve the overall appearance of a space.
But designers do not have to compromise style for function. This white paper provides some useful tips for creating ADA-compliant signs that really inspire. CLICK HERE TO CONTINUE READING
Designing Point of Purchase Displays That Influence Consumers’ Impulse Buying Decisions
Any consumer who has ever entered a retail store is familiar with Point of Purchase (“POP”) Advertising. They have seen their grocery store’s giant colorful cardboard display of Easter candy, for example, urging them to grab some jelly beans when all they really came in for was a jug of milk. Or perhaps it was the display of fun summertime products at their local big box store that convinced them to buy a kiddie pool, in addition to the garden rake they initially planned to purchase. Whatever the product, POP marketing is a crucial element of any retailer’s marketing mix.
Contemporary Advertising defines POP advertising as “materials set up at a retail location to build traffic, advertise the product and promote impulse buying.”1 According to Point of Purchase Advertising International (POPAI), 82% of mass merchant purchase decisions are made in the store.2 The following is an examination of how to create effective point of purchase displays that influence consumer’s in-store, impulse purchase decisions. CLICK HERE TO CONTINUE READING
How “Wow” Graphics Can Help Create a “Wow” Hospitality Experience
The lodging industry has changed dramatically over the past 15 years, due to the advent of price-competing websites like Priceline.com and instant consumer feedback supplied through sites like Yelp.com. In fact, with the millennial generation (people born between 1982-early 2000s) poised to become the core demographic of hospitality consumers in the next five to ten years, service-oriented businesses are rethinking how to meet the high expectations of this tech-savvy generation that is also known for its requirement of speedy and precise service.1
Moreover, millenials are more interconnected than any previous generation. Their coming-of-age paralleled the rise of social media. When captivated by “wow” service, their propensity to post, tweet and blog can be a boon to businesses. However, if their experience is not on par with their expectations, they are also not afraid to publish their disappointment to their networks, marring the reputation of the offending business with just one click.2
With stakes this high, hotels and the broader hospitality industry have a financial imperative to create a “wow” experience for all consumers, requiring a coordinated, multi-layered approach. One crucial element that sets the tone for a guest’s experience is dynamic, distinctive and engaging visual communications throughout the entire business. Onsite communications help a guest understand their surroundings and find their way, learn of promotions and amenities that will make their stay more pleasant and can build brand affinity by educating the guest about the hotel or other service-oriented business. CLICK HERE TO CONTINUE READING
Put Your Marketing in Motion with Mobile Visual Communications
Clutter. That’s the marketing term for the cacophony of promotional messages that assail consumer’s senses through a variety of portals each day. And unfortunately for businesses, consumers are more adept than ever at tuning out that clutter. They fast-forward the TV commercials on their DVR. They close online banner ads before giving them a glance. They listen to their iTunes custom music mix instead of listening to music—and the ad spots—on traditional radio stations. And as readership of print publications continues to decline, so too does the effectiveness of print advertisements.
So how does the savvy marketer create a message the cuts through the clutter and makes a positive impact on its brand? One answer is vehicle graphics. Unlike the traditional print, TV, radio or online advertisements already in the marketing mix for most companies, implementing vehicle graphics into a business’ marketing plan is relatively unchartered territory. In fact, in the Content Marketing Institute’s report of marketing tactics used by business-to-consumer firms in 2012 and 2013, vehicle graphics did not even make the top 25.1 This omission is a glaring missed opportunity, as mobile graphics are estimated to generate 30,000-70,000 impressions per day.2 CLICK HERE TO CONTINUE READING
Building on Creativity: Innovative Visual Communications for Construction Signage
When the housing bubble burst in 2009 and the economy tanked, virtually every industry was affected and as a result, construction projects came to a standstill. Slowly, the economy has rebounded and 2014 promises to be a good year for many businesses. New projects are anticipated to increase by 9% on averagei and new commercial projects are anticipated to increase by an impressive 17%.ii Offices, retailers and even big institutions like colleges and hospitals are finally committing to overdue expansion, renovation and new building projects.
But the rules have changed since the boom times enjoyed at the market’s height. Dollars spent face increased scrutiny. Oversight from clients, management and local jurisdiction is more stringent. Now more than ever, all constituents of a building project need to be reassured that the project is being completed using state-of-the-art materials and machinery, in less time and with fewer unanticipated obstacles than ever before.iii In today’s competitive environment, it’s no longer adequate for a construction project to be efficient, forward-thinking, and just plain creative—it has to look it, too. CLICK HERE TO CONTINUE READING
The Keys to Successful Collaboration
The idea of a single supplier handling all of a business’s marketing needs is a thing of the past. In today’s world of multi-channel marketing, it takes a village—or at least a team of seasoned partners—to support your multi-pronged strategy. From navigating the digital scene to conceptualizing and producing visual communications materials, the scope of work requires more specialized expertise than ever before. And while collaborating with others can be a challenge, the right partner can actually simplify the process while helping to elevate the final product.
For instance, at Image360 our team of highly experienced professionals is adept at working with in-house and agency marketing personnel to deliver visual communications solutions that work with a company’s overall strategy. As experts on interior and exterior graphics and displays, we can step in at all stages of the process, from design to production and everything in between. And the beauty is that these opportunities can range from a la carte projects to larger, multi-component initiatives, ensuring that marketing teams can use partners like Image360 in the most effective ways possible. CLICK HERE TO CONTINUE READING
Five Interior Design Trends and What They Mean for Visual Communications in 2014
Design trends don’t just affect fashion, beauty and interior design. Their influence actually extends far beyond those fields to virtually every creative corner, including advertising, marketing, graphic design, art—any form of visual communications, including graphics and signage. As design evolves, trends shift and notable practices emerge. Here’s a look at five interior design trends for 2014 and what they mean for visual communications in the new year. CLICK HERE TO CONTINUE READING