Signage Design Elements - Visual Communications | Image360 Rochester
Rochester
585-272-1234
Rochester
585-272-1234
Main Menu

Design Elements

Design is an important aspect in creating and maintaining your visual communications. At Image360 Rochester, not only do we handle design production and installation, but our graphic designers are trained professionals who are well-versed in all aspects of visual communication. Here are four important things to consider when working with our team to design your signage and custom graphics:

Visibility

The sign should be sized appropriately for the viewing distance. Generally, you will need an inch of letter height for every 10 feet of viewing distance. The sign should also be placed in a location with maximum exposure to the target audience. In addition, many forms of visual communication also need to be visible at night. Lighted signage is a perfect solution for night-time viewing, and the solutions vary from electrical and LED signs to digital displays and illuminated cabinets.

Readability

The sign should be organized in a manner that readily conveys its intended message. Readable signs and graphics have key words and phrases that are emphasized with larger letters, bolder typestyles and additional colors. Ideas should be grouped logically and separated by layout and spacing. Graphic elements, especially digital color graphics, can greatly enhance the speed and thoroughness of communications.

Noticeability

The sign should incorporate some design elements that will help it stand out conspicuously in the landscape. Color contrast, changeable components, motion, uniqueness of design and/or subconscious attraction can serve to make a sign more noticeable.

Legibility

The sign should be legible and the typestyle selection is critical to the effectiveness of a sign. Sign legibility depends on the proper font to convey the desired image without sacrificing the ability to distinguish individual letters. Many script and specialty typestyles are difficult to read, especially over greater viewing distances.

Ready to take the next step? Schedule a consultation with Image360 Rochester by clicking the “Start a Conversation” button below or calling directly 585-272-1234.

 

 

 

 

 

 

- design-resources-image360-colorwheel

what our customers say

5 Star Rating!

The entire staff at Image 360 was fantastic from start to finish. We have used them for years and they have always provided our company with the highest level of service.

Billy B - Garber Honda, 02/2017.

5 Star Rating!

Working with Kristina has been great, she is always one step ahead in helping us with our printing projects.

Shannon F - Flower Habitat For Humanity, 02/2017.

5 Star Rating!

I've never had a bad experience :) They are the best in the area & the staff is amazing!

Heather M - The Lodge, 02/2017.

5 Star Rating!

Thank you for your quick response time and excellent follow up.

Alex . - Signs By Tomorrow - Illinois, 02/2017.

Read all testimonials

sign up for our email to receive signage tips and special promotions

2017 Sign & Graphics Operations LLC. All rights reserved. The trademarks and copyrighted designs contained herein are the property of the respective owners. Image360® is independently owned and operated. Image360® centers may or may not perform or offer to perform electrical and/ or installation work; it is the responsibility of each center to comply with their state licensing and regulation code requirements.