Signage Design Elements - Visual Communications | Image360 Rochester
Rochester
585-272-1234
Rochester
585-272-1234
Main Menu

Design Elements

Design is an important aspect in creating and maintaining your visual communications. At Image360 Rochester, not only do we handle design production and installation, but our graphic designers are trained professionals who are well-versed in all aspects of visual communication. Here are four important things to consider when working with our team to design your signage and custom graphics:

Visibility

The sign should be sized appropriately for the viewing distance. Generally, you will need an inch of letter height for every 10 feet of viewing distance. The sign should also be placed in a location with maximum exposure to the target audience. In addition, many forms of visual communication also need to be visible at night. Lighted signage is a perfect solution for night-time viewing, and the solutions vary from electrical and LED signs to digital displays and illuminated cabinets.

Readability

The sign should be organized in a manner that readily conveys its intended message. Readable signs and graphics have key words and phrases that are emphasized with larger letters, bolder typestyles and additional colors. Ideas should be grouped logically and separated by layout and spacing. Graphic elements, especially digital color graphics, can greatly enhance the speed and thoroughness of communications.

Noticeability

The sign should incorporate some design elements that will help it stand out conspicuously in the landscape. Color contrast, changeable components, motion, uniqueness of design and/or subconscious attraction can serve to make a sign more noticeable.

Legibility

The sign should be legible and the typestyle selection is critical to the effectiveness of a sign. Sign legibility depends on the proper font to convey the desired image without sacrificing the ability to distinguish individual letters. Many script and specialty typestyles are difficult to read, especially over greater viewing distances.

Ready to take the next step? Schedule a consultation with Image360 Rochester by clicking the “Start a Conversation” button below or calling directly 585-272-1234.

 

 

 

 

 

 

- design-resources-image360-colorwheel

what our customers say

5 Star Rating!

As always you guys rock!

Aaron L - Causewave Community Partners, 07/2017.

5 Star Rating!

This was a wonderful business to work with! They were helpful, created a beautiful design for our banner, and produced it within 2 days. Thank you!!

Joyce D - Beechwood Greenhouse Collaboration, 07/2017.

5 Star Rating!

Excellent service done in a timely manner. Always happy with the product. Very creative.

Glen H - Lighthouse Enterprises of Rochester LLC, 07/2017.

5 Star Rating!

The staff always respond very quickly with what I need, and I am requesting items all the time. I am fully satisfied with their service. Thank you!

Chris M - CooperVision - Victor, 07/2017.

Read all testimonials

sign up for our email to receive signage tips and special promotions

2017 Sign & Graphics Operations LLC. All rights reserved. The trademarks and copyrighted designs contained herein are the property of the respective owners. Image360® is independently owned and operated. Image360® Centers may or may not perform or offer to perform electrical and/or installation work. If your local center does offer these products and/or services, it is their responsibility to comply with all state and local licensing and regulation code requirements. Your local Image360 can inform you if they perform this work, and if not can refer you to another qualified entity.