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OCTOBER 2016

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Karma Agency

All hands on deck! Image360 outfits a consumer showroom with retail signage for a major manufacturer of home decking on behalf of an advertising agency.

   
Challenge

Challenge

When a leading maker of outdoor deck materials gained prime display space in a Philadelphia-area superstore for home products, they turned to Karma Agency, their advertising resource, for assistance in showcasing their product line.

The store space allotted to the home building products manufacturer allowed for considerable signage—including a hanging halo display, three clear acrylic plaques, window graphics for a pair of French doors and a backlighted, three-dimensional logo plaque. But who could provide the expertise needed to create this retail signage?

Solution

Solution

Karma conducted an internet search for a nearby resource experienced in retail solutions—discovering Image360. Impressed by both the company’s expertise and experience, the agency selected the provider of custom graphics, signage and displays.

Enthused at the challenge, Image360 sprang into action, first fabricating and then hanging the five-foot diameter halo display from the showroom’s ceiling. Next up were the trio of three-foot square clear acrylic plaques. Second-surface printed with a white backing, they featured color photos of backyard decks.

Success

Success!

For the window graphics for the retail showroom’s French doors, the advertising agency suggested static-cling film. Drawing on their materials expertise, Image360 staff instead recommended GlassADhere, which is repositionable like static cling but produces a much better image.

The crowning touch? The deck manufacturer’s three-dimensional logo plaque in HDU (high-density urethane). Cut to shape, routed and painted, Image360 enhanced its appearance with the hand application of silver leaf and dramatized its presentation with LED halo backlighting!

 

Another big project is already on deck: Image360 is now installing nearly 1,500 running feet of custom-printed mesh fence screen and fabricating 11 sidewalk wayfinding signs for an upscale outdoor mall on behalf of the ad agency.

 

Free infographic: RETAIL SIGNAGE: Make your
registers ring with the right signs and displays.